Rita Mitchell, CTSM, CEM, CME

Questioner
DISC Type : c

Asst. Marketing Services Manager at Shurtape Technologies, LLC

Hickory, North Carolina, United States

Overview

Rita Mitchell is an Assistant Marketing Services Manager at Shurtape Technologies with extensive expertise in trade show and exhibition management. A multi-certified professional (CTSM, CME), she excels in project management and integrated marketing communications. People who have worked with her often describe her as highly organized, motivational, and an expert in her craft.

Outside of work, Rita appears to value a positive mindset and advocacy, frequently sharing motivational content and encouraging others to "Educate, Advocate, Donate! " Her interests also extend to the technology sector, showing a professional curiosity in major companies like Google and SAP.

She has built her career around a declared love for trade shows, earning multiple specialized certifications in the exhibition management field.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Exhibition Management
Her career focus and passion, supported by multiple certifications (CTSM, CME) and extensive hands-on experience in domestic and international trade shows.
Integrated Marketing
Her role and introduction highlight expertise in advertising, graphic design, and print media to create cohesive marketing campaigns for events and trade shows.
Creative Problem Solving
This skill is explicitly highlighted across several of her past employment experiences, indicating it is a core strength in her professional approach.

Media Appearances

Rita has no verified media appearances

Work History

7-2023
Asst. Marketing Services Manager at Shurtape Technologies, LLC
2-2023 - 4-2023
Exhibit Project Manager at B-FOR International
1-2018 - 2-2023
Trade Show and Event Specialist at Glen Raven
9-2016 - 6-2017
Account Manager at Apple Rock Displays
7-2015 - 1-2018
President/Owner at May I Solutions, LLC

Education

Bachelor’s Degree from Lenoir-Rhyne University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Hickory, North Carolina, United States Job Level : Middle Designation : Asst. Marketing Services Manager at Shurtape Technologies, LLC
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Insights For Selling To Rita

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rita is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rita

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rita move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rita take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rita

Personality Compatibility


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