Ken Garrow

Commander
DISC Type : D

Director, Commercial Analytics at HD Supply

Atlanta Metropolitan Area, United States

Overview

Ken Garrow is the Director of Commercial Analytics & AI Strategy at HD Supply, where he turns complex data into platforms that boost revenue and customer retention. With a background from Lowes and Deluxe, he is a PMI ACP certified leader known for being technical, brilliant, and detail-oriented.

Ken champions community and values-driven leadership. He actively supports small businesses, as seen in his recent partnership with a local company for an HD Supply conference. He also expresses deep admiration for visionary leaders who prioritize compassion and customer service, reflecting his own professional ethos.

He has a unique passion for ensuring Google compliance, having led a multi-site redesign at Deluxe to align seven brands with search standards.

Personality Overview

Candid & Clear

Strong-Willed

Decisive

They respond well to strong and respectful communication.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

Commercial AI Strategy
His current role involves building and scaling AI-driven intelligence platforms to enhance sales, digital engagement, and overall profitability.
E-commerce Optimization
Has extensive experience leading teams in e-commerce operations, focusing on product innovation, web conversion, and revenue growth across digital channels.
Data-Driven Conversion
Spoke on a panel at a B2B Online conference about building enhanced website functionality to drive customer conversion, emphasizing a data-first approach.

Media Appearances

Ken has no verified media appearances

Work History

6-2022
Director, Commercial Analytics at HD Supply
6-2018 - 6-2022
Senior Manager, Ecommerce at HD Supply
Progressive Leadership Roles in E-Commerce, IT Business Analysis & Omni-Channel Delivery at Lowe's Companies, Inc.
10-2010 - 10-2011
Senior Marketing Specialist - SEM at Deluxe
1-2010 - 10-2010
Web Analytics Consultant at Deluxe

Education

BS from Colorado Technical University
Non-Professional General Legal Studies (Undergraduate) from University of South Carolina

More Information

Social Presence :

Prographics :

Exp : 12 Location : Atlanta Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Commercial Analytics at HD Supply
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ken

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • If convinced, they can reach decisions quite fast.
  • Can Ken take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ken

Personality Compatibility


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