Kent Holm

Sharpshooter
DISC Type : DC

Senior Vice President at VELUX

Copenhagen, Capital Region of Denmark, Denmark

Overview

Kent Holm is a Senior Vice President at VELUX, driving global growth through brand strategy and commercial transformation. With a long tenure at the company in various leadership roles, his expertise spans strategic marketing, product management, and innovation. He has completed executive programs at Stanford University and IMD.

Passionate about leadership, Kent focuses on creating results by inspiring teams and fostering a culture of trust and innovation. He is actively involved in mentorship programs, believing the best development happens through dialogue and sharing experiences with other professionals. He is also a Founding Partner at a venture capital firm.

Unique fact: Kent played a key role in developing strategic brand partnerships for VELUX with ELLE Decor and the Tour de France.

Personality Overview

Fast But Analytical

ROI Driven

Thorough Evaluator

They respond better to strong and respectful interactions.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

Commercial Transformation
He has led a major commercial transformation at VELUX, redefining brand strategy, performance metrics, and customer engagement across global markets.
Brand Storytelling
He believes in creating emotional connections through branding, developing campaigns that portray authentic "day in the life" scenarios for customers.
AI & Human Connection
He is focused on balancing the opportunities of AI and automation with the continued importance of human connections and emotional intelligence in business.

Media Appearances

Kent has no verified media appearances

Work History

4-2022
Senior Vice President at VELUX
9-2019 - 7-2022
Vice President Global Aftermarket and Service at VELUX
9-2014 - 9-2019
Vice President Global Product Management at VELUX
11-2020
Founding Partner at Reaction Venture Capital
9-2000 - 7-2005
Global Brand Communications Manager at VELUX

Education

2019 - 2019
Stanford Executive Program from Stanford University
2016 - 2016
High Performance Leadership Programme from IMD

More Information

Social Presence :

Prographics :

Exp : 18 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Senior Vice President at VELUX
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Insights For Selling To Kent

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kent is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kent

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Kent move?

  • If convinced, they can reach decisions quite fast.
  • Can Kent take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Kent

Personality Compatibility


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