Keriane F.

Commander
DISC Type : D

Director of Category Marketing at Griffith Foods

Chicago, Illinois, United States

Overview

Keriane has no verified overview

Personality Overview

Decisive

Risk-Taker

Candid & Clear

They like to move fast and expect the same from others.  They take a lot of pride in personal achievements. They respond better to strong and respectful interactions.

Topics They Care About

Keriane has no verified topics they care about

Media Appearances

Keriane has no verified media appearances

Work History

1-2024
Director of Category Marketing at Griffith Foods
7-2022 - 9-2023
Director of Innovation at Campbell Soup Company
2-2022
Member at Hue
10-2020 - 6-2022
Senior Innovation Manager at Reynolds American Inc.
8-2017 - 3-2019
Category Marketing Director, Bakery Products at Brill, Inc.

Education

2008 - 2009
Masters of Business Administration (MBA) from University of Florida - Warrington College of Business
2000 - 2005
Bachelor of Science from University of Florida College of Agricultural and Life Sciences

More Information

Social Presence :

Prographics :

Exp : 9 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Director of Category Marketing at Griffith Foods
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Insights For Selling To Keriane

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keriane is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Keriane

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Keriane move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Keriane take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Keriane

Personality Compatibility


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