Kim McBennett

Examiner
DISC Type : sc

eCommerce Content and Merchandising Manager at Whitbread

Nottingham, England, United Kingdom

Overview

Kim McBennett is the eCommerce Content and Merchandising Manager at Whitbread for Premier Inn, with a Master of Science from the University of Leeds. She focuses on enhancing online presence through strategic content, merchandising, and SEO, and has demonstrated significant career growth entirely within Whitbread.

Her career path showcases a rare dedication to a single company, having progressed from a Corporate Responsibility Coordinator through several digital and content roles to her current management position.

She is actively building her team with a key focus on delivering and growing the companys SEO strategy.

Personality Overview

Unexpressive

Process Oriented

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

eCommerce Merchandising
Her current role and career progression are centered around eCommerce merchandising, indicating deep expertise in online product presentation and sales strategy.
SEO Strategy
Actively hiring for roles focused on SEO, she is clearly dedicated to growing the brand's online presence and executing a robust SEO strategy.
Team Building
She has publicly shared posts about fantastic opportunities to join her Merchandising and Content teams, showing she is a hands-on manager growing her department.

Media Appearances

Kim has no verified media appearances

Work History

6-2023
eCommerce Content and Merchandising Manager at Whitbread
9-2020 - 6-2023
eCommerce Merchandising Lead at Whitbread
10-2016 - 9-2020
Content Producer at Whitbread
3-2015 - 10-2016
Digital Communications Executive at Whitbread
11-2013 - 3-2015
Corporate Responsibility Coordinator at Whitbread

Education

2011 - 2013
Master of Science (MSc) from University of Leeds
2008 - 2011
Bachelor of Science (BSc) with Honours from University of Derby

More Information

Social Presence :

Prographics :

Exp : 13 Location : Nottingham, England, United Kingdom Job Level : Middle Designation : eCommerce Content and Merchandising Manager at Whitbread
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Insights For Selling To Kim

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kim is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Kim

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Kim move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Kim take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Kim

Personality Compatibility


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