Kimberly Solarz Gordon

Initiator
DISC Type : Di

Senior Vice President Marketing at People.ai

Los Angeles, California, United States

Overview

Kimberly Solarz Gordon is the Senior Vice President of Marketing at People. ai, where she leads brand, product marketing, and demand generation. Her career spans over 15 years in marketing leadership at high-growth startups and firms like Bain Capital Ventures, specializing in building brands during critical company moments. People describe her as a trusted partner who "jumps in fast. "

Outside of her professional roles, Kimberly is a working mother who recently relocated from New York to Los Angeles. She values authentic connection and humor in her professional relationships. She often shares personal anecdotes and career insights online, encouraging others to tackle challenging communications and support their colleagues.

She once drove across Los Angeles to lend her husband’s pirate costume to a client for a themed venture capital dinner.

Personality Overview

Friendly Challenger

Risk-Accepting

Impact-Oriented

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

B2B Brand Strategy
Her entire career focuses on building strong brand narratives for tech companies. She speaks on podcasts about creating B2B brands that people genuinely care about.
Startup Marketing
She specializes in helping early-stage and growth-stage companies build their marketing functions from the ground up, particularly in undefined or "messy" environments.
Venture Capital Comms
She co-founded the VC Brand Leaders community and previously led brand marketing for Bain Capital Ventures, focusing on differentiating firms for founders and LPs.

Media Appearances

Kimberly has no verified media appearances

Work History

11-2025
Senior Vice President Marketing at People.ai
11-2022
Co-Founder at VC Brand Leaders
11-2017
Brand Strategist & Marketing Consultant at KSG Consulting
2-2022 - 12-2023
Head Of Brand Marketing at Bain Capital Ventures
3-2021 - 2-2022
Senior Director Brand Marketing at Rhino

Education

2015 - 2016
Marketing Strategy Certificate from Cornell Johnson Graduate School of Management
2003 - 2007
Bachelor of Arts (B.A.) from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 8 Location : Los Angeles, California, United States Job Level : Leadership Designation : Senior Vice President Marketing at People.ai
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Insights For Selling To Kimberly

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kimberly is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kimberly

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Kimberly move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Kimberly take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Kimberly

Personality Compatibility


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