Kristen Calogero

Energizer
DISC Type : I

Marketing Manager at HSBC

New York City Metropolitan Area, United States

Overview

Kristen Calogero is a Marketing Manager at HSBC with over 10 years of experience in integrated marketing across digital, product, and brand channels. A graduate of Johns Hopkins University, she leads strategy and creative development for customer acquisition, managing award-winning campaigns that drive growth for the U. S. market.

At NBCUniversal, she led direct-to-consumer marketing initiatives for the streaming service NBC Sports Gold, managing a team and a cross-functional taskforce to grow product awareness and engagement.

Personality Overview

Relationship Oriented

Enthusiastic

Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Award-Winning Campaigns
She conceptualizes and manages award-winning campaigns at HSBC, focusing on increasing brand awareness, consideration, and driving customer growth in the U. S. market.
Integrated Marketing
Her expertise spans a decade of integrated marketing, combining digital, product, consumer, and brand strategies to reach consumers across multiple platforms.
Customer Acquisition
Her core focus at HSBC is leading strategy and creative development for customer acquisition, supported by integrated programs and flagship initiatives.

Media Appearances

Kristen has no verified media appearances

Work History

4-2019
Marketing Manager at HSBC
6-2016 - 4-2019
Product Marketing Specialist at NBCUniversal Media, LLC
8-2015 - 1-2016
Program Sales Contractor at Yahoo
10-2014 - 7-2015
Associate Integrated Marketing Manager at Time Inc.
6-2013 - 10-2014
Associate Marketing Manager at Time Inc.

Education

2006 - 2010
Bachelor of Arts from The Johns Hopkins University
2006 - 2010
Bachelor of Arts from JOHNS HOPKINS UNIVERSITY, College of Arts & Sciences

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York City Metropolitan Area, United States Job Level : Middle Designation : Marketing Manager at HSBC
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Kristen

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Kristen take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Kristen

Personality Compatibility


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