Kumar Anubhav

Sharpshooter
DISC Type : CD

Head of Digital Marketing at Cashfree Payments

Bengaluru, Karnataka, India

Overview

Kumar has no verified overview

Personality Overview

ROI Driven

Fast But Analytical

Thorough Evaluator

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Topics They Care About

Kumar has no verified topics they care about

Media Appearances

Kumar has no verified media appearances

Work History

2-2024
Head of Digital Marketing at Cashfree Payments
4-2023 - 1-2024
Marketing Director at ZestMoney
10-2021 - 1-2024
Associate Director - Digital Marketing at ZestMoney
1-2020 - 9-2021
Senior Marketing Manager at ZestMoney
10-2016 - 12-2019
Digital Marketing Manager at Altisource

Education

2011 - 2013
Master of Business Administration (MBA) from Indian Institute of Management Mumbai
2004 - 2008
B.Tech from National Institute of Technology Kurukshetra

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Digital Marketing at Cashfree Payments
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Insights For Selling To Kumar

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kumar is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kumar

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Kumar move?

  • If convinced, they can reach decisions quite fast.
  • Can Kumar take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Kumar

Personality Compatibility


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