Lídia is the Chief Experience Officer at Buser Brasil, bringing 23 years of experience in Customer Experience and Digital Transformation across diverse industries. An MBA professor and co-author, she is often described as inspiring and strategic. She recently completed a Generative AI course at MIT.
Her personal purpose is to develop herself daily while transforming others into indispensable talents. She is a published author on leadership and employee experience and identifies as Baháí, reflecting a deep focus on personal and professional growth.
Lídia recently led her team to win a gold award for Digital Innovation in Customer Service at the Best Performance 2025 awards.
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