Lídia Gordijo Biebie in

Lídia Gordijo Biebie

Evaluator · DISC type DCS
Chief Experience Officer at Buser Brasil
📍 São Paulo, São Paulo, Brazil

Lídia is the Chief Experience Officer at Buser Brasil, bringing 23 years of experience in Customer Experience and Digital Transformation across diverse industries. An MBA professor and co-author, she is often described as inspiring and strategic. She recently completed a Generative AI course at MIT.

Her personal purpose is to develop herself daily while transforming others into indispensable talents. She is a published author on leadership and employee experience and identifies as Baháí, reflecting a deep focus on personal and professional growth.

Lídia recently led her team to win a gold award for Digital Innovation in Customer Service at the Best Performance 2025 awards.

Read the full overview →
Experience
6 Years
Current Role
Chief Experience Officer
Job Level
Leadership
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Lídia shows up

Fast But Analytical
Hard To Convince
Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Priorities

Topics Lídia cares about

Customer Experience Strategy
As a CXO, MBA professor, and author on the topic, she is an expert in creating efficient, high-value customer journeys and leveraging NPS methodology.
Generative AI
Certified by MIT in Generative AI, she is actively hiring for AI and automation roles to innovate Buser's technology and customer experience.
+5 more topics Login to view topics
Career

Work history

8-2021
Chief Experience Officer
Buser Brasil
3-2021
Founder
myPersona
10-2022 - 9-2025
MBA Teacher
MBA SEDA Executive Education
12-2018 - 3-2022
General Board Member
Realize Intercâmbio
7-2020 - 8-2021
Chief Experience Officer / (HR & CX)
Pitzi
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-2024 - 12-2024
Generative AI in the Age of Digital Transformation
MIT Professional Education
2017 - 2017
Ensino de Inglês como Segundo Idioma
Heartland R-V School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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