Lídia Gordijo Biebie

Evaluator
DISC Type : DCS

Chief Experience Officer at Buser Brasil

São Paulo, São Paulo, Brazil

Overview

Lídia is the Chief Experience Officer at Buser Brasil, bringing 23 years of experience in Customer Experience and Digital Transformation across diverse industries. An MBA professor and co-author, she is often described as inspiring and strategic. She recently completed a Generative AI course at MIT.

Her personal purpose is to develop herself daily while transforming others into indispensable talents. She is a published author on leadership and employee experience and identifies as Baháí, reflecting a deep focus on personal and professional growth.

Lídia recently led her team to win a gold award for Digital Innovation in Customer Service at the Best Performance 2025 awards.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Customer Experience Strategy
As a CXO, MBA professor, and author on the topic, she is an expert in creating efficient, high-value customer journeys and leveraging NPS methodology.
Generative AI
Certified by MIT in Generative AI, she is actively hiring for AI and automation roles to innovate Buser's technology and customer experience.
Employee Development
Her stated purpose is "transforming people into indispensable talents. " She co-authored a book on Employee Experience and is praised for her inspiring leadership and mentorship.

Media Appearances

Lídia has no verified media appearances

Work History

8-2021
Chief Experience Officer at Buser Brasil
3-2021
Founder at myPersona
10-2022 - 9-2025
MBA Teacher at MBA SEDA Executive Education
12-2018 - 3-2022
General Board Member at Realize Intercâmbio
7-2020 - 8-2021
Chief Experience Officer / (HR & CX) at Pitzi

Education

9-2024 - 12-2024
Generative AI in the Age of Digital Transformation from MIT Professional Education
2017 - 2017
Ensino de Inglês como Segundo Idioma from Heartland R-V School

More Information

Social Presence :

Prographics :

Exp : 6 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Experience Officer at Buser Brasil
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Insights For Selling To Lídia

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lídia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lídia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lídia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lídia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lídia

Personality Compatibility


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