Lance Brown

Supporter
DISC Type : s

Associate Director, Product Management at Natera

Cincinnati Metropolitan Area, United States

Overview

Lance is an experienced marketing and sales professional in the biotechnology sector, currently serving as an Associate Director of Product Management at Natera. He specializes in precision medicine, oncology clinical trials, and companion diagnostics, leveraging his MBA in Finance from Indiana Universitys Kelley School of Business to drive commercialization and product strategy.

Personality Overview

Risk-averse

Thoughtful In Approach

Calm

They prefer to follow rules and procedures.  They are motivated by the potential impact of their decision on the organization. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Oncology Clinical Trials
His recent promotion reflects his focus on advancing and supporting oncology clinical trials that offer new, innovative treatments for patients worldwide.
Precision Medicine
His professional headline and role are centered on precision medicine, indicating a deep focus on targeted therapies and companion diagnostics in oncology.
Cancer Care Innovation
He has expressed a commitment to joining and building teams that are actively "transforming the future of cancer care".

Media Appearances

Lance has no verified media appearances

Work History

2-2025
Associate Director, Product Management at Natera
12-2021 - 2-2025
Senior Product Manager at Natera
1-2019 - 11-2021
Senior Global Commercialization Marketing Manager at Promega Corporation
1-2016 - 1-2019
Roche Custom Biotech, Senior Account Executive at Roche
7-2014 - 1-2016
Roche Custom Biotech, Instrument Specialist at Roche

Education

2001 - 2003
Master of Business Administration (M.B.A.) from Indiana University - Kelley School of Business
1992 - 1995
Bachelor's Degree from Ball State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Cincinnati Metropolitan Area, United States Job Level : Mid-senior Designation : Associate Director, Product Management at Natera
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Insights For Selling To Lance

During A Call Or A Meeting

DO's

  • Show willingness to accommodating their needs or requests
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Pause and ask them if they have any questions

DONT's

  • Don’t rush them to make quick decisions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lance is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Lance

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Lance move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Lance take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Lance

Personality Compatibility


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