Lanier Dudley

Enigma
DISC Type : cid

Category Associate, Brand Partnerships | Consumer Products at Warner Bros. Entertainment

Los Angeles Metropolitan Area, United States

Overview

Lanier has no verified overview

Personality Overview

Challenger

Fast Follower

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Lanier has no verified topics they care about

Media Appearances

Lanier has no verified media appearances

Work History

9-2021 - 10-2023
Category Associate, Brand Partnerships | Consumer Products at Warner Bros. Entertainment
9-2021 - 10-2023
Associate at Warner Bros. Discovery
8-2018 - 10-2021
Marketing Consultant at HC Development
5-2016 - 6-2017
Marketing Coordinator at Jakks Pacific
9-2008 - 7-2015
Retail Sales Associate at T-Mobile

Education

Radio and Television from Southern Illinois University, Carbondale
Marketing from Southern Illinois University, Carbondale

More Information

Social Presence :

Prographics :

Exp : 13 Location : Los Angeles Metropolitan Area, United States Job Level : N/A Designation : Category Associate, Brand Partnerships | Consumer Products at Warner Bros. Entertainment
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Insights For Selling To Lanier

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lanier is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lanier

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lanier move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lanier take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lanier

Personality Compatibility


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