Lara Foster

Critic
DISC Type : C

Director of Marketing Operations at Regus

Luxembourg

Overview

Lara has no verified overview

Personality Overview

Precise

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Lara has no verified topics they care about

Media Appearances

Lara has no verified media appearances

Work History

1-2016
Director of Marketing Operations at Regus
1-2011 - 2-2015
Senior Manager, Skype Products Global Operations Change Manager at Microsoft
8-2009 - 1-2011
Director, Skype Products Business Manager at Skype
7-2006 - 7-2009
Director, EMEA Services Business Manager at Sun Microsystems
10-2004 - 6-2006
Six Sigma Black Belt, Global Sales & Services Business Improvement at Sun Microsystems

Education

1990 - 1994
BOS from College of the Holy Cross
1995 - 1997
MBA from Georgia College & State University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Luxembourg Job Level : Mid-senior Designation : Director of Marketing Operations at Regus
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Lara

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lara take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lara

Personality Compatibility


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