Larry Goldman

Pioneer
DISC Type : DIS

Director of Product Marketing at Sauce Labs

Denver Metropolitan Area, United States

Overview

Larry has no verified overview

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Larry has no verified topics they care about

Media Appearances

Larry has no verified media appearances

Work History

8-2025
Director of Product Marketing at Sauce Labs
10-2024 - 8-2025
Product Marketing Strategy Consultant at Independent Contractor
12-2022 - 10-2024
Director, Product Marketing – Infrastructure Management Solutions at Progress
4-2022 - 12-2022
Senior Manager, Product Marketing - Security & Observability at Progress
1-2019 - 4-2022
Senior Director, Product Marketing – Enterprise IT Software Services at Spinnaker Support

Education

BA from Cornell University
MS from University of Cincinnati

More Information

Social Presence :

Prographics :

Exp : 9 Location : Denver Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Product Marketing at Sauce Labs
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Insights For Selling To Larry

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larry is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Larry

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Larry move?

  • They are generally fast movers and can take quick decisions
  • Can Larry take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Larry

Personality Compatibility


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