Laura Bailen Garcia

Commander
DISC Type : D

SMB Nordics Marketing Manager at Dell Technologies

Las Rozas de Madrid, Community of Madrid, Spain

Overview

Laura Bailen Garcia is a strategic Senior Marketing Manager at Dell Technologies with over 15 years of international experience. She specializes in driving business growth and customer engagement for the SMB segment across multiple European markets. A graduate of IE Business School, colleagues describe her as proactive, decisive, and a tireless team player.

Based on her professional history in marketing for a luxury hotel brand, Laura likely has an appreciation for high-end branding and customer experience. Her recent social media activity highlights a strong focus on team collaboration and celebrating shared successes with her colleagues, suggesting she values a positive and energetic work environment.

Unique fact: In a previous role, she managed a multi-channel digital advertising budget of $4 million, successfully growing brand awareness and revenue.

Personality Overview

Candid & Clear

Very Quick

Risk-Taker

They respond better to strong and respectful interactions.  They are not always relationship oriented. They take a lot of pride in personal achievements.

Topics They Care About

AI Adoption in Business
Her recent professional posts focus heavily on promoting AI PCs and AI-ready infrastructure, indicating a strong focus on helping businesses adopt artificial intelligence.
SMB Go-to-Market
Her current and recent roles at Dell are centered on creating and executing marketing strategies specifically for the Small and Medium Business (SMB) segment across the Nordics.
International Marketing
Her career at Dell has consistently involved managing marketing for multiple countries, including Spain, the Netherlands, Sweden, and Switzerland, demonstrating expertise in cross-market strategy.

Media Appearances

Laura has no verified media appearances

Work History

8-2024
SMB Nordics Marketing Manager at Dell Technologies
5-2023
MARKETING MANAGER FOR SMB EXPANSION COUNTRIES - Sweden, Netherlands, Spain and Switzerland at Dell Technologies
9-2021 - 4-2023
STRATEGIC PLANNER FOR SMALL BUSINESS - Spain, Netherlands, Sweden, and Switzerland at Dell Technologies
3-2014 - 9-2018
Head of Marketing and Communications at Puente Romano, Marbella
5-2013 - 12-2013
Marketing at Accenture

Education

2009 - 2010
MBA from IE Business School
2019 - 2019
Especialización en Innovación y en Agile Coaching from Universidad Complutense de Madrid

More Information

Social Presence :

Prographics :

Exp : 11 Location : Las Rozas de Madrid, Community of Madrid, Spain Job Level : Middle Designation : SMB Nordics Marketing Manager at Dell Technologies
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Laura

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Laura take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Laura

Personality Compatibility


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