Laura Beckwith (MCIPD)

Doer
DISC Type : ds

Global Head of People at SmartestEnergy

London, England, United Kingdom

Overview

Laura Beckwith is the Global Head of People at SmartestEnergy, where she focuses on strategic HR, talent management, and operational excellence. A CIPD-qualified professional, colleagues frequently describe her as pragmatic, fair, tenacious, and solutions-oriented, with a clear focus on delivering business results through people-centric solutions.

Laura is a passionate advocate for personal and professional wellbeing. Her public posts emphasize the importance of spending time wisely, making happy memories, and embracing change. She actively supports and promotes awareness for causes like International Womens Day, reflecting her commitment to creating an inclusive environment.

Unique fact: Laura holds the dual title of "Global Head of People" and "Wellbeing Leader, " highlighting her specialized focus on employee wellness.

Personality Overview

Deliberate Doer

Strategic Planner

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Employee Wellbeing
Her role includes the title "Wellbeing Leader, " and recommendations highlight her focus on looking after her team's wellbeing.
Strategic HR
Her profile emphasizes her strengths in strategic planning, implementation, and full HR life-cycle management to drive business returns.
Talent Development
Recommendations praise her as a mentor who champions her team, pushes them to succeed, and fosters a high-performing environment.

Media Appearances

Laura has no verified media appearances

Work History

4-2021
Global Head of People at SmartestEnergy
2-2020 - 3-2021
Snr HRBP at SmartestEnergy
8-2018 - 11-2019
HR Manager - Contract Role at Cantel (UK) Limited
9-2015 - 6-2018
Head of Human Resources at Haines Watts
9-2012 - 8-2015
Head Of Human Resources at Block Solutions

Education

2012 - 2014
Education details unavailable from London Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of People at SmartestEnergy
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Laura

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Laura take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Laura

Personality Compatibility


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