Lauren Shanta

Enthusiast
DISC Type : i

Director Product Architecture at Medallia

Reston, Virginia, United States

Overview

Lauren is an innovative technology leader with over 20 years of experience in product strategy, business operations, and technical solutions. Currently Director of Product Architecture at Medallia, she leverages deep expertise in eCommerce and end-to-end product management. Colleagues praise her ability to simplify complex technical concepts.

She is passionate about fostering strong teams, celebrating new talent joining her company, and supporting the broader tech community. Lauren has actively offered referrals and assistance to her professional network, particularly to those affected by industry layoffs, demonstrating a commitment to people in her field.

She possesses unique, first-hand experience from working within a contact center team, giving her deep insight into customer experience technology.

Personality Overview

Story Driven

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

eCommerce Technology
Her profile highlights deep knowledge and over 20 years of experience in eCommerce technology, operations, and full life-cycle management for B2C and B2B products.
Product Architecture
Her current role as Director of Product Architecture at Medallia, along with previous architect positions, establishes this as her core professional focus.
Contact Center Solutions
She has mentioned her prior first-hand experience in a contact center team, giving her a practical understanding of the technology's operational impact.

Media Appearances

Lauren has no verified media appearances

Work History

5-2025
Director Product Architecture at Medallia
7-2024 - 5-2025
Principal Solutions Architect at Medallia
5-2021 - 7-2024
Senior Manager Solutions Architect - Apps at Medallia
6-2012 - 5-2021
Director of Products & Operations at Virid
6-2011 - 6-2012
Senior Product Manager - marketAgility e-commerce platform at Virid

Education

BA from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 23 Location : Reston, Virginia, United States Job Level : Mid-senior Designation : Director Product Architecture at Medallia
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Lauren

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Lauren take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Lauren

Personality Compatibility


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