Lauri Cronvall

Questioner
DISC Type : c

Lead Partnership Manager at IRIS Software Group

Sandbach, England, United Kingdom

Overview

Lauri Cronvall is a Lead Partnership Manager at IRIS Software Group, specializing in account management and business development. With a history of managing full sales cycles, he focuses on building client relationships and identifying key needs to maximize sales. He holds a BA (Hons) from Manchester Metropolitan University.


His experience includes promoting specialized MEP design software, MagiCAD for Revit, emphasizing its efficiency gains for 3D modelling and coordination.

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Strategic Partnerships
His current role is focused on leading and growing partnerships, as seen in his recent announcements with companies like Azets and Revolut.
HR & Payroll Tech
He works at IRIS Software Group, a major player in this space, and actively promotes solutions that integrate HR administration with payroll outsourcing services.
Reseller Channels
He has actively called for new resellers to partner with his company to expand market reach, indicating a focus on indirect sales growth.

Media Appearances

Lauri has no verified media appearances

Work History

11-2024
Lead Partnership Manager at IRIS Software Group
10-2021 - 1-2025
Senior Partnership Manager at IRIS Software Group
8-2020 - 10-2021
Senior Account Development Executive at IRIS Software Group
7-2018 - 7-2020
Account Manager (UK & Ireland) at MagiCAD
4-2011 - 7-2018
Hybrid Sales Executive at IRIS Software Group

Education

2004 - 2008
BA (Hons) from Manchester Metropolitan University (Business School)
Education details unavailable from Lymm High School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Sandbach, England, United Kingdom Job Level : Mid-senior Designation : Lead Partnership Manager at IRIS Software Group
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Insights For Selling To Lauri

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauri is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lauri

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lauri move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lauri take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lauri

Personality Compatibility


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