Leandro Caldeira

Critic
DISC Type : C

CMO at Wellhub

New York, New York, United States

Overview

Leandro has no verified overview

Personality Overview

ROI Driven

Precise

Critic

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Leandro has no verified topics they care about

Media Appearances

Leandro has no verified media appearances

Work History

10-2025
CMO at Wellhub
1-2024 - 10-2025
SVP, head of North America at Wellhub
4-2021 - 1-2024
SVP, Global Channel partners & SMBs at Wellhub
7-2015 - 7-2017
Principal at The Boston Consulting Group
2-2013 - 6-2015
Project Leader at The Boston Consulting Group

Education

2013 - 2014
Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
2004 - 2008
Engenheiro mecânico from Universidade Estadual de Campinas

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Leadership Designation : CMO at Wellhub
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Insights For Selling To Leandro

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leandro is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Leandro

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Leandro move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Leandro take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Leandro

Personality Compatibility


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