Lee Sterrey

Commander
DISC Type : D

Strategic Account Executive at Tungsten Automation

Greater Coventry Area, United Kingdom

Overview

Lee Sterrey is a Strategic Accounts Director at Tungsten Automation, leveraging over 20 years of experience in data, AI, and supply chain solutions to support global enterprises. She holds an MBA from The Open University and is described by colleagues as a strategic thinker, skilled negotiator, and effective leader.

Outside of work, Lee is a published author, writing childrens books and engaging in community projects with local schools to foster creativity and literacy. A blog post from 2015 mentions she is a married mother of two who also runs a small hobby farm which provides inspiration for her stories.

Unique fact: She is the author of "Plane Etiquette, " a humorous book about flight characters, as well as multiple childrens stories like "The Escaped Pig. "

Personality Overview

Strong-Willed

Risk-Taker

Very Quick

They prefer to be the ones controlling the conversation or defining the terms.  They take a lot of pride in personal achievements. They are not always relationship oriented.

Topics They Care About

Intelligent Automation
Her current role focuses on empowering clients with AI-driven tools to streamline content-centric workflows and transform manual document processing into efficient systems.
Children's Literacy
As a passionate children's author, she collaborates with schools on book projects and launched a "Stories on Walls" campaign for hospitals and nurseries.
Supply Chain Strategy
Her previous roles at E2open and IBM involved helping visionary clients manage and visualize demand impacts across their entire supply chain.

Media Appearances

Lee has no verified media appearances

Work History

3-2025
Strategic Account Executive at Tungsten Automation
Author at STERREY LTD
3-2017 - 3-2025
Account Director at E2open
1-2015 - 10-2016
WW Sales Eminence, Solutions and Industry BUE at IBM
4-2013 - 12-2014
WW Business Analytics Enablement Strategy Leader at IBM

Education

2011 - 2011
Master of Business Administration (MBA) from The Open University
2010 - 2011
Business Operations - Delivering Value from The Open University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Coventry Area, United Kingdom Job Level : N/A Designation : Strategic Account Executive at Tungsten Automation
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lee

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lee move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Lee take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Lee

Personality Compatibility


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