Leonardo Fernandes Ataide

Sharpshooter
DISC Type : CD

Coordenador de Comunicação e Endomarketing at TP

São Paulo, São Paulo, Brazil

Overview

Leonardo is a Senior Internal Communications and Culture Coordinator with over 14 years of experience, currently at TP. He specializes in connecting business priorities with culture and people, focusing on employee engagement, employer branding, and DE&I. People who have worked with him describe him as competent, collaborative, and committed.

Outside of his core professional duties, Leonardo has pursued creative skills, having taken a course in Digital Illustration and Image Treatment. He follows developments at major tech and media companies like Hewlett Packard Enterprise and WarnerMedia, indicating a broad interest in corporate innovation and storytelling.

He has successfully managed communication strategies impacting universes of up to 28, 000 employees in complex corporate and operational environments.

Personality Overview

Thorough Evaluator

Fast But Analytical

Rigorous & Demanding

They put a lot of effort into ensuring personal success.  They prefer to move quickly, and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Comunicação Intencional
He advocates for moving beyond reactive communication, emphasizing the need for intentionality to generate real meaning and connection with employees.
Cultura Organizacional
A core theme in his work, he focuses on aligning communication strategies with organizational culture, especially during large-scale changes like mergers.
Employee Engagement
His roles consistently involve developing strategies for employee engagement, experience, and endomarketing to connect people with business goals.

Media Appearances

Leonardo has no verified media appearances

Work History

3-2025 - 11-2025
Coordenador de Comunicação e Endomarketing at TP
6-2021 - 3-2024
Especialista em Comunicação Interna at Sanofi
10-2020 - 5-2021
Assessor de Imprensa at Attuale Comunicação Ltda
1-2019 - 3-2020
Especialista em Comunicação Interna at AlmavivA do Brasil
8-2011 - 1-2019
Analista de Comunicação e Marketing at Fidelity Processadora e Serviços S.A. (FIS)

Education

10-2023 - 6-2026
Pós-graduação Lato Sensu - Especialização from Universidade Anhembi Morumbi
2005 - 2008
Bacharelado from Faculdade Prudente de Moraes

More Information

Social Presence :

Prographics :

Exp : 12 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Coordenador de Comunicação e Endomarketing at TP
URL has been copied!

Insights For Selling To Leonardo

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonardo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Leonardo

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Leonardo move?

  • If convinced, they can reach decisions quite fast.
  • Can Leonardo take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Leonardo

Personality Compatibility


Other TP Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.