Leonardo Fernandes Ataide in

Leonardo Fernandes Ataide

Sharpshooter · DISC type CD
Coordenador de Comunicação e Endomarketing at TP
📍 São Paulo, São Paulo, Brazil

Leonardo is a Senior Internal Communications and Culture Coordinator with over 14 years of experience, currently at TP. He specializes in connecting business priorities with culture and people, focusing on employee engagement, employer branding, and DE&I. People who have worked with him describe him as competent, collaborative, and committed.

Outside of his core professional duties, Leonardo has pursued creative skills, having taken a course in Digital Illustration and Image Treatment. He follows developments at major tech and media companies like Hewlett Packard Enterprise and WarnerMedia, indicating a broad interest in corporate innovation and storytelling.

He has successfully managed communication strategies impacting universes of up to 28, 000 employees in complex corporate and operational environments.

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Experience
12 Years
Current Role
Coordenador de Comunicação e Endomarketing
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Leonardo shows up

Thorough Evaluator
Fast But Analytical
Rigorous & Demanding

They put a lot of effort into ensuring personal success. They prefer to move quickly, and expect the same from others. They respond better to strong and respectful interactions.

Priorities

Topics Leonardo cares about

Comunicação Intencional
He advocates for moving beyond reactive communication, emphasizing the need for intentionality to generate real meaning and connection with employees.
Cultura Organizacional
A core theme in his work, he focuses on aligning communication strategies with organizational culture, especially during large-scale changes like mergers.
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Career

Work history

3-2025 - 11-2025
Coordenador de Comunicação e Endomarketing
TP
6-2021 - 3-2024
Especialista em Comunicação Interna
Sanofi
10-2020 - 5-2021
Assessor de Imprensa
Attuale Comunicação Ltda
1-2019 - 3-2020
Especialista em Comunicação Interna
AlmavivA do Brasil
8-2011 - 1-2019
Analista de Comunicação e Marketing
Fidelity Processadora e Serviços S.A. (FIS)
In the press

Media appearances

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Education
10-2023 - 6-2026
Pós-graduação Lato Sensu - Especialização
Universidade Anhembi Morumbi
2005 - 2008
Bacharelado
Faculdade Prudente de Moraes
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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