Leonardo Lima

Activist
DISC Type : Cd

CS/CX - Direção Criativa - Comunicação Interna e Externa - Gestão de Projetos - Analyst at MRV

Belo Horizonte, Minas Gerais, Brazil

Overview

Leonardo is a creative analyst at MRV, specializing in customer experience (CX), brand communities, and digital communication. With an MBA from Anhanguera Educacional, he focuses on creating unique human and unboxing experiences. Colleagues describe him as creative, organized, and dedicated to finding innovative solutions.

Outside of work, Leonardo is passionate about geek culture, including fiction and fantasy series, films, and books. For the past eight years, he has been a proud volunteer with the Instituto MRV&CO, contributing to social transformation through education.

Unique fact: Leonardo managed an innovative olfactory marketing project, where he was responsible for developing and testing unique scents for the brand.

Personality Overview

Meticulous

Perfectionist

Observative

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Customer Experience
He focuses on improving the customer journey through Net Promoter Score (NPS) research, creative communication projects, and unique unboxing experiences.
Brand Communities
Leonardo leads the "Lovers MRV" project, a community initiative that engages brand promoters with personalized gifts and interactions, which was featured on CNN.
Sensory Marketing
He has hands-on experience managing an olfactory marketing project, from briefing suppliers to conducting behavioral experiments with scents.

Media Appearances

Leonardo has no verified media appearances

Work History

3-2024
CS/CX - Direção Criativa - Comunicação Interna e Externa - Gestão de Projetos - Analyst at MRV
6-2022 - 2-2024
UX - Branding Marketing - Customer Success/experience - Produção de Conteúdo - Junior analyst at MRV
5-2020 - 6-2022
CX - Unboxing Experience - Researches - Love Brand - Social Media - Communication Assistant at MRV
9-2018 - 5-2020
Looper Net Promoter Score - Customer Experience Assistant at MRV
3-2017 - 9-2018
Assistente Técnico - Procon/Jurídico/Ouvidoria at MRV

Education

6-2023 - 4-2024
Pós-graduação Lato Sensu - MBA from Anhanguera Educacional

More Information

Social Presence :

Prographics :

Exp : 11 Location : Belo Horizonte, Minas Gerais, Brazil Job Level : Middle Designation : CS/CX - Direção Criativa - Comunicação Interna e Externa - Gestão de Projetos - Analyst at MRV
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Insights For Selling To Leonardo

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonardo is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Leonardo

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Leonardo move?

  • Their decision making speed is somewhere in the middle.
  • Can Leonardo take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Leonardo

Personality Compatibility


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