Lina Järsö

Critic
DISC Type : C

Senior Analyst, Channel Marketing at Dell Technologies

Stockholm, Stockholm County, Sweden

Overview

Lina Järsö is a Partner Marketing Manager at Dell Technologies with a background in global media and IT organizations. She has extensive experience working with cross-functional teams in channel marketing and has a Masters degree from Linnaeus University. Colleagues describe her as likable, social, and an excellent communicator.

Outside of her marketing career, Lina has a keen interest in literature and language, having studied Portuguese at Dalarna University. She is also an accomplished sailor, holding an Inshore Yachtmaster Diploma, indicating a passion for activities on the water.

Unique fact: Lina is an award-winning author, having received the Röde Orm Prize for her short story "Svans gåva. "

Personality Overview

Negotiator

Precise

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Partner Marketing
Her current and previous roles at Dell Technologies have been focused on developing and managing channel marketing strategies and events for partners.
Digital B2B Events
She was involved in an award-winning project, "The Morning Awards Show, " which was named Digital B2B of the Year.
Creative Storytelling
She won the prestigious Röde Orm Prize for a short story she authored, demonstrating a high-level skill in writing and narrative.

Media Appearances

Lina has no verified media appearances

Work History

7-2019
Senior Analyst, Channel Marketing at Dell Technologies
3-2018 - 6-2019
Channel Marketing Analyst at Dell Technologies
9-2013 - 2-2018
Nordic Digital Media Producer at The Walt Disney Company
12-2012 - 8-2013
Sales Development Coordinator - Media Distribution at The Walt Disney Company
Content Coordinator at Viaplay

Education

2017 - 2019
Master's degree from Linnaeus University
2016 - 2016
Portuguese Language and Literature from Dalarna University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Stockholm, Stockholm County, Sweden Job Level : Middle Designation : Senior Analyst, Channel Marketing at Dell Technologies
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Insights For Selling To Lina

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lina

Personality Compatibility


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