Lisa Scheer

Critic
DISC Type : C

Programm-Manager Marketing at CompuGroup Medical SE & Co. KGaA

Troisdorf, North Rhine-Westphalia, Germany

Overview

Lisa is a B2B marketing strategist at CompuGroup Medical, focusing on go-to-market for the tech and industrial sectors. A graduate of Universität Siegen, she is Google-certified in Project Management and excels at developing and executing global brand strategies, ensuring international consistency and alignment with business goals.

She has a creative approach to marketing technical products, once using wire spools and alloy rods to create a playful "Starterkit" to demonstrate what a brand was literally made of.

Lisa holds a certification in leveraging generative AI tools like ChatGPT and Midjourney.

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

B2B Brand Strategy
Her experience includes developing global branding and corporate design for industrial companies, with a focus on creating international consistency.
Go-to-Market Strategy
Her current role as a Marketing Program Manager is explicitly focused on Go-to-Market connectivity, making it a key area of her professional expertise.
AI in Marketing
She recently completed a certification in mastering generative AI tools like ChatGPT and Midjourney, indicating a strong interest in applying new technologies.

Media Appearances

Lisa has no verified media appearances

Work History

4-2026
Programm-Manager Marketing at CompuGroup Medical SE & Co. KGaA
7-2020 - 3-2026
Marketing Manager at Berkenhoff GmbH
1-2019 - 7-2020
Junior Marketing Manager at Berkenhoff GmbH
4-2016 - 12-2018
Marketing Specialist at Newport Spectr-Physics GmbH
1-2014 - 4-2016
Student assistant Webshop at SSI Schäfer Shop GmbH

Education

2012 - 2015
Master of Arts - MA from Universität Siegen
2009 - 2012
Bachelor of Arts - BA from Universität Siegen

More Information

Social Presence :

Prographics :

Exp : 12 Location : Troisdorf, North Rhine-Westphalia, Germany Job Level : N/A Designation : Programm-Manager Marketing at CompuGroup Medical SE & Co. KGaA
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lisa

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lisa take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lisa

Personality Compatibility


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