Loren I. Shuster in

Loren I. Shuster

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Chief People Officer/EVP at the LEGO Group
📍 Greater London, England, United Kingdom

Loren I. Shuster is the Executive Vice President and Chief People Officer at the LEGO Group, where he leads the People, Places, and Culture organization. His background spans sales, marketing, and general management across five industries and four continents, with past senior roles at Google and Nokia. People who have worked with him often describe him as an amazing, inspirational, and true leader.

Born and raised in Montreal, Loren has a deep appreciation for his roots but also felt an early desire to explore the world, having now lived and worked in 11 different countries. This global experience, shaped by his familys immigrant history, informs his passion for unlocking human potential and fostering inclusive, psychologically safe environments.

Unique fact: Lorens transition to HR was a 20-year journey sparked by a holistic retreat in Australia in the late 90s, which inspired him to pursue certifications in coaching and mindfulness.

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Experience
11 Years
Current Role
Chief People Officer/EVP
Job Level
Senior
Location
Greater London, England, United Kingdom
Personality Overview

How Loren shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Loren cares about

Leadership Development
He champions a "Leadership Playground" model at LEGO, believing everyone has a leadership role to play and focuses on cultivating psychological safety and self-awareness.
Corporate Culture
He is responsible for shaping the LEGO Group's culture, focusing on creating workplaces where talent is unleashed in an inclusive way and employees can thrive.
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Career

Work history

1-2024
Chief People Officer/EVP
the LEGO Group
4-2019 - 12-2023
Chief People Officer & Head of Corporate Affairs/EVP
the LEGO Group
12-2017 - 3-2019
Chief People Officer/EVP
the LEGO Group
1-2024
International Advisory Council
Institute of Business Ethics
11-2019 - 12-2023
Board Trustee
Institute of Business Ethics
In the press

Media appearances

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Education
2012 - 2014
Executive Masters - Consulting and Coaching for Change
INSEAD
1995 - 1996
MBA
INSEAD
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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