Lorena Rincon

Questioner
DISC Type : c

Director, Insights & Analytics - Walmart at Golin

Austin, Texas Metropolitan Area, United States

Overview

Lorena has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Lorena has no verified topics they care about

Media Appearances

Lorena has no verified media appearances

Work History

7-2025
Director, Insights & Analytics - Walmart at Golin
2-2023 - 7-2025
Senior Manager, Insights & Analytics - Walmart at Golin
12-2019 - 2-2023
Senior Business and Insights Analyst at Maven Road
12-2018 - 11-2019
Business and Insights Analyst at Maven Road
5-2015 - 11-2018
Data and Insights Analyst at Vadocorp S.A.

Education

Bachelor's degree from Florida Atlantic University
Master's degree from University of Navarra

More Information

Social Presence :

Prographics :

Exp : 16 Location : Austin, Texas Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Insights & Analytics - Walmart at Golin
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Insights For Selling To Lorena

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorena is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lorena

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lorena move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lorena take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lorena

Personality Compatibility


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