Lori Westermann

Critic
DISC Type : C

Director of Marketing at University of Colorado Anschutz Medical Campus

Denver, Colorado, United States

Overview

Lori has no verified overview

Personality Overview

Critic

ROI Driven

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Lori has no verified topics they care about

Media Appearances

Lori has no verified media appearances

Work History

7-2019
Director of Marketing at University of Colorado Anschutz Medical Campus
1-2019
Marketing Communications Consultant at Westermann Consulting
4-2017
Director of Marketing and Communications at The Morgridge College of Education at the University of Denver
9-2016
Consultant at COMMUNICATION AND MARKETING SERVICES
9-2003 - 8-2016
Advertising Program Coordinator; College Professor; at West Texas A&M University

Education

1988 - 1990
Master’s Degree from Southwestern
1981 - 1985
Bachelor’s Degree from Mississippi College

More Information

Social Presence :

Prographics :

Exp : 22 Location : Denver, Colorado, United States Job Level : Mid-senior Designation : Director of Marketing at University of Colorado Anschutz Medical Campus
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Insights For Selling To Lori

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lori is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lori

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lori move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lori take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lori

Personality Compatibility


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