Ludivine H.

Critic
DISC Type : C

Global Marketing Leader, Investments at Marsh McLennan

London, England, United Kingdom

Overview

Ludivine is the Partner and Global Head of Marketing at Mercer Investments, specializing in the investment management industry. With a background in asset management, mutual funds, and direct marketing, she drives global marketing strategy. She holds an MSc in International Marketing & Business Development from SKEMA Business School.

Based on her previous venture, Ludivine values a flexible and high-quality approach to marketing services. She founded her own consultancy to assist clients who needed an in-house resource without the commitment of a full-time employee, showcasing an entrepreneurial and client-focused mindset.

She has direct experience implementing global marketing strategy and driving initiatives across international markets like France, Spain, and Switzerland.

Personality Overview

Information Seeker

Negotiator

Critic

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Future Investment Themes
Actively shares Mercer's thought leadership on emerging themes and opportunities that are reshaping investment thinking for the coming years.
Holistic Portfolio Strategy
Promotes a "total portfolio approach, " utilizing case studies to showcase the benefits of analyzing a client's portfolio in its entirety.
AI's Role in HR
Shares content on how AI is reshaping HR and empowering teams to make smarter decisions and build future-fit workforces.

Media Appearances

Ludivine has no verified media appearances

Work History

10-2020
Global Marketing Leader, Investments at Marsh McLennan
1-2020 - 10-2020
Global Marketing Leader, Investment Solutions at Mercer
11-2013 - 1-2020
Campaign Marketing Manager, Brand & Communications at Lombard Odier Investment Managers
1-2009 - 10-2013
Consultant at LEM Agency
1-2007 - 12-2008
Regional Marketing Manager at Threadneedle Asset Management

Education

1998 - 2001
MSc in Management (Grande Ecole Programme) from SKEMA Business School, Sophia Antipolis campus, France

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Marketing Leader, Investments at Marsh McLennan
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Insights For Selling To Ludivine

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ludivine is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ludivine

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ludivine move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ludivine take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ludivine

Personality Compatibility


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