Luis Francisco Martinez in

Luis Francisco Martinez

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Colombia, Peru, Ecuador, Mexico & CCA Enterprise SW Account Manager at Hitachi Energy
📍 Bogota, D.C., Capital District, Colombia

Luis Francisco Martinez is an accomplished sales and business strategy leader at Hitachi Energy, managing enterprise software accounts across Colombia, Peru, Ecuador, Mexico, and the CCA region. An alumnus of INALDE Business School, he specializes in driving digital transformation and innovation within the IT and energy industries.

His professional focus is centered on advancing the global energy system to be more sustainable, flexible, and secure. He is a passionate advocate for green energy, sustainability, and leveraging technology to address climate change, as reflected in his consistent public engagement on these topics.

He has a proven track record of managing and growing business in complex, multi-country territories for major tech giants like Oracle and Hitachi.

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Experience
11 Years
Current Role
Colombia, Peru, Ecuador, Mexico & CCA Enterprise SW Account Manager
Job Level
Middle
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Luis cares about

Energy Transition
He is actively promoting the shift to a more sustainable, flexible, and secure energy system, frequently posting about #transicionenergetica and renewable energy.
Digitalization in Energy
Advocates for using digital transformation and technology like APM, EAM, and FSM to innovate within the energy sector, a core part of his role at Hitachi Energy.
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Career

Work history

10-2023
Colombia, Peru, Ecuador, Mexico & CCA Enterprise SW Account Manager
Hitachi Energy
6-2020 - 8-2022
Latin America Business Development Director, Strategic Management Office
Oracle
5-2016 - 5-2020
Andean Territory Manager, MySQL Global Business Unit
Oracle
6-2015 - 5-2016
General Manager
Delaware Consultoria
6-2013 - 6-2014
Head of Strategy & Business Development
Vista Holdings Group
In the press

Media appearances

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Education
1997 - 1999
Master of Business Administration (M.B.A.)
INALDE Business School
1990 - 1995
BS
Pontificia Universidad Javeriana
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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