Luis Francisco Martinez

Sharpshooter
DISC Type : CD

Colombia, Peru, Ecuador, Mexico & CCA Enterprise SW Account Manager at Hitachi Energy

Bogota, D.C., Capital District, Colombia

Overview

Luis Francisco Martinez is an accomplished sales and business strategy leader at Hitachi Energy, managing enterprise software accounts across Colombia, Peru, Ecuador, Mexico, and the CCA region. An alumnus of INALDE Business School, he specializes in driving digital transformation and innovation within the IT and energy industries.

His professional focus is centered on advancing the global energy system to be more sustainable, flexible, and secure. He is a passionate advocate for green energy, sustainability, and leveraging technology to address climate change, as reflected in his consistent public engagement on these topics.

He has a proven track record of managing and growing business in complex, multi-country territories for major tech giants like Oracle and Hitachi.

Personality Overview

Rigorous & Demanding

ROI Driven

Precise But Practical

They respond well to strong and respectful communication.  They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Topics They Care About

Energy Transition
He is actively promoting the shift to a more sustainable, flexible, and secure energy system, frequently posting about #transicionenergetica and renewable energy.
Digitalization in Energy
Advocates for using digital transformation and technology like APM, EAM, and FSM to innovate within the energy sector, a core part of his role at Hitachi Energy.
Latin American Markets
His current role involves managing strategic accounts and driving growth across multiple key Latin American countries, including Colombia, Peru, Ecuador, and Mexico.

Media Appearances

Luis has no verified media appearances

Work History

10-2023
Colombia, Peru, Ecuador, Mexico & CCA Enterprise SW Account Manager at Hitachi Energy
6-2020 - 8-2022
Latin America Business Development Director, Strategic Management Office at Oracle
5-2016 - 5-2020
Andean Territory Manager, MySQL Global Business Unit at Oracle
6-2015 - 5-2016
General Manager at Delaware Consultoria
6-2013 - 6-2014
Head of Strategy & Business Development at Vista Holdings Group

Education

1997 - 1999
Master of Business Administration (M.B.A.) from INALDE Business School
1990 - 1995
BS from Pontificia Universidad Javeriana

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Colombia, Peru, Ecuador, Mexico & CCA Enterprise SW Account Manager at Hitachi Energy
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Insights For Selling To Luis Francisco

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Francisco is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Luis Francisco

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Luis Francisco move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Luis Francisco take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Luis Francisco

Personality Compatibility


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