Luiza Clark

Questioner
DISC Type : c

Head of Marketing & Communications - Brazil at BNP Paribas

São Paulo, Brazil

Overview

Luiza is the Head of Marketing & Communications for BNP Paribas in Brazil, leveraging over 20 years of experience in corporate communications and brand reputation. She holds a Law degree from PUC-SP and an MBA from FGV. Colleagues describe her as strategic, clear, and committed.

Outside of work, Luiza shows a strong interest in social causes, promoting workplace inclusion, health awareness, and community volunteering. She is also an avid reader, recently sharing insights from the book “O perigo de estar lúcida” by Spanish author Rosa Montero.

Unique fact: Luiza uniquely combines her background in law with communication strategies to build and protect corporate reputations.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

ESG & CSR
Her professional focus includes ESG and CSR, and she actively shares company initiatives around volunteering and social impact.
Workplace Inclusion
She champions diversity and inclusion, highlighting company events like 'Inclusion Days' as essential for meaningful transformation.
Corporate Reputation
With a background in law and communications, her career focuses on strategically building and protecting corporate brands.

Media Appearances

Luiza has no verified media appearances

Work History

9-2022
Head of Marketing & Communications - Brazil at BNP Paribas
3-2022 - 9-2022
Head of Corporate Communications at Auren Energia
10-2020 - 3-2022
Corporate Communications Manager at Auren Energia
1-2020 - 10-2020
Vice President Corporate Communications at MUFG
11-2014 - 1-2020
Corporate Communications Coordinator at MUFG

Education

2016 - 2017
Master of Business Administration (MBA) from FGV - Fundação Getulio Vargas
2007 - 2012
Bachelor of Laws - LLB from Pontifícia Universidade Católica de São Paulo

More Information

Social Presence :

Prographics :

Exp : 15 Location : São Paulo, Brazil Job Level : Mid-senior Designation : Head of Marketing & Communications - Brazil at BNP Paribas
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Insights For Selling To Luiza

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luiza is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Luiza

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luiza move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Luiza take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Luiza

Personality Compatibility


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