Luke Murphy

Collaborator
DISC Type : is

Head of Business Intelligence at Holland & Barrett

Cambridge, England, United Kingdom

Overview

Luke has no verified overview

Personality Overview

Example Driven

Consensus Builder

Appreciative

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Luke has no verified topics they care about

Media Appearances

Luke has no verified media appearances

Work History

10-2025
Head of Business Intelligence at Holland & Barrett
1-2023 - 10-2025
Head of Business Intelligence & Data at Haven
4-2021 - 1-2023
Head of Reporting and Measurement at Haven
9-2020 - 4-2021
Business Intelligence Manager at Whitbread
3-2017 - 9-2020
Commercial BI Manager at Whitbread

Education

2008 - 2011
Bachelor of Science (BSc) from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 9 Location : Cambridge, England, United Kingdom Job Level : Mid-senior Designation : Head of Business Intelligence at Holland & Barrett
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • If possible, involve their colleagues in the sales process
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Luke

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Luke take some risk or not?

  • They are unlikely to take many risks.

You And Luke

Personality Compatibility


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