Lyna C. in

Lyna C.

Supporter · DISC type s
Head of Marketing Technology at Westpac
📍 Greater Sydney Area, Australia

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
10 Years
Current Role
Head of Marketing Technology
Location
Greater Sydney Area, Australia
Personality Overview

How Lyna shows up

Thoughtful In Approach
Risk-averse
Slow To Decisions

Their motivation stems from the impact that their decisions can have on the organization.
 They usually go by the book, following all rules and procedures. They are good and approachable with everyone, internally and externally.

Priorities

Topics Lyna cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2022 - 11-2025
Head of Marketing Technology
Westpac
2-2021 - 1-2022
Head of Digital, Marketing and Analytics
HCF Australia
1-2018 - 1-2021
Head of Marketing and Digital Engagement
WooliesX
11-2016 - 1-2018
Senior Manager, Digital and Marketing
CBHS Health Fund Limited
6-2015 - 11-2016
Project Manager Digital and Marketing Transformation, Velocity Frequent Flyer
Essentral
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Bachelor of Business (BBus)
University of Technology Sydney
ADMA Certificate
ADMA IQ
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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