Lyna C. in

Lyna C.

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Head of Marketing Technology at Westpac
📍 Greater Sydney Area, Australia

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

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Experience
10 Years
Current Role
Head of Marketing Technology
Location
Greater Sydney Area, Australia
Personality Overview

How Lyna shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lyna cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2022 - 11-2025
Head of Marketing Technology
Westpac
2-2021 - 1-2022
Head of Digital, Marketing and Analytics
HCF Australia
1-2018 - 1-2021
Head of Marketing and Digital Engagement
WooliesX
11-2016 - 1-2018
Senior Manager, Digital and Marketing
CBHS Health Fund Limited
6-2015 - 11-2016
Project Manager Digital and Marketing Transformation, Velocity Frequent Flyer
Essentral
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Bachelor of Business (BBus)
University of Technology Sydney
ADMA Certificate
ADMA IQ
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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