Lyna C.

Supporter
DISC Type : s

Head of Marketing Technology at Westpac

Greater Sydney Area, Australia

Overview

Lyna has no verified overview

Personality Overview

Thoughtful In Approach

Risk-averse

Slow To Decisions

Their motivation stems from the impact that their decisions can have on the organization.
  They usually go by the book, following all rules and procedures. They are good and approachable with everyone, internally and externally.

Topics They Care About

Lyna has no verified topics they care about

Media Appearances

Lyna has no verified media appearances

Work History

1-2022 - 11-2025
Head of Marketing Technology at Westpac
2-2021 - 1-2022
Head of Digital, Marketing and Analytics at HCF Australia
1-2018 - 1-2021
Head of Marketing and Digital Engagement at WooliesX
11-2016 - 1-2018
Senior Manager, Digital and Marketing at CBHS Health Fund Limited
6-2015 - 11-2016
Project Manager Digital and Marketing Transformation, Velocity Frequent Flyer at Essentral

Education

Bachelor of Business (BBus) from University of Technology Sydney
ADMA Certificate from ADMA IQ

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Sydney Area, Australia Job Level : N/A Designation : Head of Marketing Technology at Westpac
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Insights For Selling To Lyna

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Show willingness to accommodating their needs or requests
  • If possible, connect them to existing customers

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t rush them to make quick decisions
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lyna is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Lyna

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Lyna move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Lyna take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Lyna

Personality Compatibility


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