Mac Russell

Questioner
DISC Type : c

VP of Marketing & Brand at Code.org

Los Angeles Metropolitan Area, United States

Overview

Mac has no verified overview

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Mac has no verified topics they care about

Media Appearances

Mac has no verified media appearances

Work History

10-2025
VP of Marketing & Brand at Code.org
3-2024 - 11-2025
Sr. Director Integrated Marketing at Code.org
6-2022 - 3-2024
Integrated Marketing and Content Planning Director at Neiman Marcus Group
11-2017 - 6-2022
VP, Communications Planning Director at BBDO Worldwide
5-2017 - 11-2017
Digital Strategy Director at Saatchi & Saatchi Los Angeles

Education

2003 - 2007
Bachelor of Fine Arts from University of Notre Dame
2005 - 2005
Art History from John Cabot University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Los Angeles Metropolitan Area, United States Job Level : Senior Designation : VP of Marketing & Brand at Code.org

Interested in

Health & Outdoor

Sailing Club

URL has been copied!

Insights For Selling To Mac

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mac is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mac

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mac move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mac take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Mac

Personality Compatibility


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