Mads Hougaard Andersen

Questioner
DISC Type : c

Procurement Supply Manager at Carlsberg Group

Aarhus, Central Denmark Region, Denmark

Overview

Mads is a Procurement Supply Manager at Carlsberg Group with a background in supply chain management at companies like Tetra Pak and Arla Foods. His expertise lies in strategic sourcing, negotiation, and supplier management, supported by masters degrees from Aarhus University and Durham University.

His academic interests include emerging markets and entrepreneurship, suggesting a focus on global business challenges and opportunities. He follows major industry players like Nestlé and Unilever, indicating a passion for the broader consumer goods sector and corporate strategy.

While at Tetra Pak, he described a role there as working in "a world of ice cream, filtration and Mixing! "

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Supply Chain Management
His entire career, from production coordination to procurement management at Arla Foods, Tetra Pak, and Carlsberg, has been focused on supply chain optimization.
Strategic Sourcing
His skills and experience as a purchaser and supply manager highlight a focus on strategic procurement, pricing strategy, and negotiation.
Food & Beverage Industry
He has built his career exclusively within this sector, working for major companies like Arla Foods, Tetra Pak, and Carlsberg.

Media Appearances

Mads has no verified media appearances

Work History

4-2025
Procurement Supply Manager at Carlsberg Group
5-2023 - 4-2025
Supply Manager at Tetra pak processing systems A/S
4-2021 - 5-2023
Purchaser at Tetra pak processing systems A/S
2-2020 - 4-2021
Coordination Responsible Production at Tetra pak processing systems A/S
11-2013 - 4-2014
Studycafe helper at Viborg handelsgymnasium

Education

2017 - 2019
Master's degree from Aarhus BSS - Aarhus University
2018 - 2019
Master's degree from Durham University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Aarhus, Central Denmark Region, Denmark Job Level : Middle Designation : Procurement Supply Manager at Carlsberg Group
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Insights For Selling To Mads Hougaard

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mads Hougaard is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mads Hougaard

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mads Hougaard move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mads Hougaard take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Mads Hougaard

Personality Compatibility


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