Maggie Kent

Activist
DISC Type : Cd

Head of Central Merchandising & Global Navigation at Wayfair

West Newbury, Massachusetts, United States

Overview

As Wayfairs Head of Central Merchandising & Global Navigation, Maggie Kent directs the end-to-end customer experience across millions of products. With over a decade of leadership in digital merchandising, she is a Lesley University graduate and recently studied AIs business implications at MIT. People who have worked with her describe her as a natural who connects effortlessly.

Maggie is the Co-Founder and CEO of Wink Collaborative, a platform and podcast dedicated to connecting women and fostering career navigation through honest storytelling. She is described as raw, unfiltered, and driven to create a network where women can thrive professionally and personally, believing they are worthy of investment, opportunity, and a seat at the table.

She co-founded and leads Wink Collaborative, a womens empowerment network, while simultaneously serving as an executive leader at Wayfair.

Personality Overview

Value Conscious

Observative

Meticulous

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Women's Empowerment
Co-founded Wink Collaborative, a platform and podcast dedicated to connecting women and helping them thrive professionally and personally through honest talk and powerful networks.
Digital Customer Experience
Her executive role at Wayfair focuses on leading the end-to-end customer journey, including site navigation, product presentation, and digital shopping pathways for millions of items.
AI Business Strategy
Recently completed a course at MIT's Sloan School of Management and CSAIL on the implications of artificial intelligence for business strategy, indicating a focus on innovation.

Media Appearances

Maggie has no verified media appearances

Work History

8-2020
Head of Central Merchandising & Global Navigation at Wayfair
8-2018 - 8-2020
Digital Merchandise Manager Seasonal & Decor at Wayfair
9-2017 - 8-2018
Category Manager Furniture & Decor at Wayfair
Buyer, Planning & Allocation at The TJX Companies, Inc.
Merchandise Associate at The TJX Companies, Inc.

Education

9-2025 - 9-2025
Certification from MIT Sloan School of Management
2009 - 2012
Bachelor of Science - BS from Lesley University

More Information

Social Presence :

Prographics :

Exp : 8 Location : West Newbury, Massachusetts, United States Job Level : Mid-senior Designation : Head of Central Merchandising & Global Navigation at Wayfair
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Insights For Selling To Maggie

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maggie is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Maggie

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Maggie move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Maggie take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Maggie

Personality Compatibility


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