Mai Nguyen

Sharpshooter
DISC Type : CD

Senior Growth Marketing Manager at EarnIn

San Francisco Bay Area, United States

Overview

Mai is a growth marketing leader with a decade of experience scaling DTC startups, including her current role at EarnIn. She specializes in data-driven user acquisition, managing eight-figure budgets to maximize ROI. She holds an MBA from the University of California, Davis.

Her interests lie at the intersection of data science and business, having completed certifications in Applied Data Science and Machine Learning. Her academic work includes creating predictive models for market analysis, showing a passion for solving complex, real-world problems.

Unique fact: Mai was part of a team that ranked in the top 20 out of 170 teams in the 2018 Adobe Analytics Challenge.

Personality Overview

Precise But Practical

Fast But Analytical

Rigorous & Demanding

They respond better to strong and respectful interactions.  They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Topics They Care About

DTC Growth Scaling
Her career is focused on scaling direct-to-consumer startups like EarnIn and Greenlight by managing large user acquisition budgets and optimizing marketing spend.
Fintech Innovation
She has deep experience in the fintech space, having helped drive growth and bring new products to market at two major financial technology companies.
Data-Driven Marketing
Emphasizes a data-first approach, using Media Mix Modeling and incrementality lift tests to build strategies and improve ROAS.

Media Appearances

Mai has no verified media appearances

Work History

7-2023
Senior Growth Marketing Manager at EarnIn
10-2021 - 7-2023
Growth Marketing Manager at EarnIn
2-2020 - 11-2020
Growth Marketing Manager at Greenlight Financial Technology
6-2018 - 6-2019
Demand Generation, Part-time at Apptimize, Inc.
9-2018 - 12-2018
MBA Consultant at Redpine Signals

Education

2017 - 2019
Master of Business Administration - MBA from University of California, Davis - Graduate School of Management
2018 - 2018
Coursera Certification - Applied Data Science with Python Specialization from University of Michigan - School of Information

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco Bay Area, United States Job Level : Middle Designation : Senior Growth Marketing Manager at EarnIn
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Insights For Selling To Mai

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mai is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mai

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Mai move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Mai take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Mai

Personality Compatibility


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