Marcela Heywood

Energizer
DISC Type : I

VP of Marketing at Replicant

New York City Metropolitan Area, United States

Overview

Marcela has no verified overview

Personality Overview

Believer

Big Picture Person

Imaginative

They are friendly, approachable and love to make new connections.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Marcela has no verified topics they care about

Media Appearances

Marcela has no verified media appearances

Work History

11-2025
VP of Marketing at Replicant
9-2023 - 11-2025
Senior Director of Marketing at Replicant
7-2022 - 7-2023
Head of Marketing at CastorDoc
4-2021 - 7-2022
VP of Growth at Passbase
12-2019 - 4-2021
Director, Enterprise Marketing at General Assembly

Education

Bachelor’s Degree from Duke University

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : VP of Marketing at Replicant
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Insights For Selling To Marcela

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcela is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Marcela

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Marcela move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Marcela take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Marcela

Personality Compatibility


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