Marcela Sapone in

Marcela Sapone

Questioner · DISC type c
Venture Partner at Primary Venture Partners
📍 New York, New York, United States

Marcela Sapone is the Co-Founder and Executive Chair of Alfred, a tech-powered real estate management company, and a Venture Partner at Primary Venture Partners. A Harvard Business School MBA, she focuses on leveraging AI to transform residential living. She is a vocal advocate for pro-human and pro-labor policies.

Her work is driven by a mission to help people invest their time wisely for a better life. She is passionate about building trusted, human-centered technology, creating sustainable job ecosystems, and fostering healthy neighborhoods. Her past experiences include studying urban development in cities across the globe.

Marcela co-founded Alfred while at business school to solve her own personal need for help with errands and managing her home.

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Experience
17 Years
Current Role
Venture Partner
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Marcela shows up

Systematic
Not Easily Convinced
Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Marcela cares about

Residential Technology
Co-founded and leads Alfred, a company using technology and AI to manage a multi-billion dollar portfolio of residential assets and transform the living experience.
Founder Mentorship
As a Venture Partner, she invests in and advises early-stage founders, particularly as they navigate initial pilots and prepare to scale their companies.
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Career

Work history

1-2025
Venture Partner
Primary Venture Partners
11-2023 - 1-2025
EIR
LEGACY INVESTING
1-2023
Executive Chair & Co-Founder
Alfred
3-2015 - 9-2023
CEO & Co-Founder
Alfred
6-2013 - 6-2014
Senior Management Associate
Bridgewater Associates
In the press

Media appearances

Hello Alfred Founder Marcela Sapone Shares the Secret to a .... Featured in YouTube
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Education
2012 - 2015
MBA
Harvard Business School
12-2022 - 5-2023
AI and Machine Learning
MIT Professional Education
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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