Marcela Sapone

Questioner
DISC Type : c

Venture Partner at Primary Venture Partners

New York, New York, United States

Overview

Marcela Sapone is the Co-Founder and Executive Chair of Alfred, a tech-powered real estate management company, and a Venture Partner at Primary Venture Partners. A Harvard Business School MBA, she focuses on leveraging AI to transform residential living. She is a vocal advocate for pro-human and pro-labor policies.

Her work is driven by a mission to help people invest their time wisely for a better life. She is passionate about building trusted, human-centered technology, creating sustainable job ecosystems, and fostering healthy neighborhoods. Her past experiences include studying urban development in cities across the globe.

Marcela co-founded Alfred while at business school to solve her own personal need for help with errands and managing her home.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Residential Technology
Co-founded and leads Alfred, a company using technology and AI to manage a multi-billion dollar portfolio of residential assets and transform the living experience.
Founder Mentorship
As a Venture Partner, she invests in and advises early-stage founders, particularly as they navigate initial pilots and prepare to scale their companies.
Purpose-Driven Business
Believes in a mission to "do well by doing good, " building companies that create a positive impact on communities by championing local business and good jobs.

Media Appearances

Hello Alfred Founder Marcela Sapone Shares the Secret to a .... Featured in YouTube

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Work History

1-2025
Venture Partner at Primary Venture Partners
11-2023 - 1-2025
EIR at LEGACY INVESTING
1-2023
Executive Chair & Co-Founder at Alfred
3-2015 - 9-2023
CEO & Co-Founder at Alfred
6-2013 - 6-2014
Senior Management Associate at Bridgewater Associates

Education

2012 - 2015
MBA from Harvard Business School
12-2022 - 5-2023
AI and Machine Learning from MIT Professional Education

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : Leadership Designation : Venture Partner at Primary Venture Partners
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Insights For Selling To Marcela

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcela is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Marcela

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marcela move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Marcela take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Marcela

Personality Compatibility


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