Marcelo Camargo Langrafe in

Marcelo Camargo Langrafe

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Head of Sales Division & Assistant Vice President - Board member at Honda Brasil
📍 São Paulo, São Paulo, Brazil

Marcelo Langrafe is the Assistant Vice President at Honda South America, leading the commercial sales division. With over 30 years in the automotive industry, he specializes in sales, branding, and CRM. He also holds a certification in Supply Chain Management from Stanford University.

Under his commercial leadership, Honda was recognized for "Top brand in product quality" for five consecutive years.

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Experience
31 Years
Current Role
Head of Sales Division & Assistant Vice President - Board member
Job Level
Senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Decision Approach
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Priorities

Topics Marcelo cares about

New Vehicle Launches
He is actively promoting the recent launch of the new Honda WR-V, celebrating milestones like surpassing 2, 000 pre-sales and highlighting its market reception.
Automotive Branding
He manages branding strategy across South America, recently celebrating the Honda Award for “Best Resale Value 2025” for multiple vehicle models, including the HR-V and Civic.
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Career

Work history

4-2025
Head of Sales Division & Assistant Vice President - Board member
Honda Brasil
4-2025
Head of Sales Division - Board member
Honda Brasil
10-2024 - 3-2025
Commercial & Branding Director - Board member
Honda Brasil
4-2022 - 10-2024
Director Commercial & CRM - Board member
Honda Brasil
4-2017 - 4-2022
Director - After Sales Service & Spare Parts - Board member
Honda Brasil
In the press

Media appearances

Novidades na Honda Brasil!!! Marcelo Camargo Langrafe assume a .... Featured in Instagram
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Education
2019 - 2019
Supply Chain Management
Stanford University Graduate School of Business
2019 - 2019
Honda Heads
Heads Advanced Development School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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