Marcelo Camargo Langrafe

Critic
DISC Type : C

Head of Sales Division & Assistant Vice President - Board member at Honda Brasil

São Paulo, São Paulo, Brazil

Overview

Marcelo Langrafe is the Assistant Vice President at Honda South America, leading the commercial sales division. With over 30 years in the automotive industry, he specializes in sales, branding, and CRM. He also holds a certification in Supply Chain Management from Stanford University.

Under his commercial leadership, Honda was recognized for "Top brand in product quality" for five consecutive years.

Personality Overview

Negotiator

Precise

Information Seeker

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

New Vehicle Launches
He is actively promoting the recent launch of the new Honda WR-V, celebrating milestones like surpassing 2, 000 pre-sales and highlighting its market reception.
Automotive Branding
He manages branding strategy across South America, recently celebrating the Honda Award for “Best Resale Value 2025” for multiple vehicle models, including the HR-V and Civic.
Sales Performance
As Head of Sales, his focus is on driving sustained growth and profitability for Honda's automobile operations in Brazil.

Media Appearances

Novidades na Honda Brasil!!! Marcelo Camargo Langrafe assume a .... Featured in Instagram

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Work History

4-2025
Head of Sales Division & Assistant Vice President - Board member at Honda Brasil
4-2025
Head of Sales Division - Board member at Honda Brasil
10-2024 - 3-2025
Commercial & Branding Director - Board member at Honda Brasil
4-2022 - 10-2024
Director Commercial & CRM - Board member at Honda Brasil
4-2017 - 4-2022
Director - After Sales Service & Spare Parts - Board member at Honda Brasil

Education

2019 - 2019
Supply Chain Management from Stanford University Graduate School of Business
2019 - 2019
Honda Heads from Heads Advanced Development School

More Information

Social Presence :

Prographics :

Exp : 31 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : Head of Sales Division & Assistant Vice President - Board member at Honda Brasil
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Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marcelo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marcelo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marcelo

Personality Compatibility


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