Marcelo Theodoro

Sharpshooter
DISC Type : DC

Global Chief Product, Digital and Marketing Officer & Head of Amigo Paisano at Intermex Wire Transfer, LLC

Miami, Florida, United States

Overview

Marcelo has no verified overview

Personality Overview

Rigorous & Demanding

ROI Driven

Thorough Evaluator

They are not focused on building rapport and relationships.  They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.

Topics They Care About

Marcelo has no verified topics they care about

Media Appearances

Marcelo has no verified media appearances

Work History

9-2023
Global Chief Product, Digital and Marketing Officer & Head of Amigo Paisano at Intermex Wire Transfer, LLC
1-2023 - 8-2023
Chief Product & Digital Officer at Intermex Wire Transfer, LLC
7-2022 - 12-2022
Chief Digital Officer at Intermex Wire Transfer, LLC
4-2021 - 7-2022
EVP & Partner | Head of Cards, Digital Banking, BaaS, Open Finance, FX, Credit & Enterprise Products at XP Inc.
9-2019 - 4-2021
Chief Digital Officer at Sterling National Bank

Education

2007 - 2008
Master of Business Administration - MBA from Ibmec
2019 - 2019
FinTech from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 26 Location : Miami, Florida, United States Job Level : Leadership Designation : Global Chief Product, Digital and Marketing Officer & Head of Amigo Paisano at Intermex Wire Transfer, LLC
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Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marcelo

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • They can take decisions very fast if you manage to convince them.
  • Can Marcelo take some risk or not?

  • The risks don’t matter much to them.

You And Marcelo

Personality Compatibility


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