Maria Alejandra Barrera in

Maria Alejandra Barrera

Wildcard · DISC type ics
Director of Marketing at Kirk's Family of Natural Brands
📍 Atlanta Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Current Role
Director of Marketing
Location
Atlanta Metropolitan Area, United States
Personality Overview

How Maria shows up

Friendly But Slow
Requires Proof
ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Priorities

Topics Maria cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2023
Director of Marketing
Kirk's Family of Natural Brands
3-2021 - 9-2023
Brand Manager - Core and Future Segments
MegaFood
3-2020 - 3-2021
Assistant Brand Manager - Core Segments
MegaFood
4-2018 - 2-2020
Assistant Director - External Events and Conference Program
Northeastern University
1-2018 - 4-2018
Marketing Consultant
Northeastern University
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1998 - 2005
Engineer's degree
UCAB - Universidad Católica Andrés Bello
2014 - 2015
Pastelero y Panadero Profesional
Instituto Mariano Moreno
Social presence
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Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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