Mark Behl

Enthusiast
DISC Type : i

Chief Revenue Officer at Absorb Software

Greater Minneapolis-St. Paul Area, United States

Overview

Mark Behl is a seasoned revenue leader at Absorb Software, drawing on over 15 years of experience in sales leadership, strategy, and accounting. He has a history of driving significant growth, previously playing a pivotal executive role at CST Holdings. He holds a Bachelor of Business Administration from the University of Wisconsin-Eau Claire.

Outside of his professional life, Mark dedicates his time to his wife and children. To recharge, he is an active individual who enjoys a variety of recreational activities including playing golf and volleyball, as well as hiking and traveling to new places.

Unique fact: During his tenure at CST, he successfully led the acquisition of one of the companys product distributors.

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Sales Leadership
As EVP of Sales, he leads multiple sales teams and focuses on understanding and solving organizational challenges through effective sales strategies.
L&D Business Impact
Promotes discussions around driving real business impact in Learning & Development, focusing on ROI, scalability, and learner engagement for customers.
Strategic Finance
His background includes leading strategic planning, financial analysis, and successfully executing a product distributor acquisition, showcasing his financial expertise.

Media Appearances

Mark has no verified media appearances

Work History

3-2026
Chief Revenue Officer at Absorb Software
10-2021 - 3-2026
EVP, Sales at Absorb Software
9-2017 - 10-2021
Vice President, Inside Sales at CST Holding Company
9-2016 - 9-2017
Director, Inside Sales at CST Holding Company
6-2015 - 9-2016
Director, Strategy & Financial Planning at CST Holding Company

Education

Bachelor of Business Administration from University of Wisconsin-Eau Claire

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Leadership Designation : Chief Revenue Officer at Absorb Software
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Mark

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Mark take some risk or not?

  • They can take some low-probability risks if needed.

You And Mark

Personality Compatibility


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