Mark Soto

Enthusiast
DISC Type : i

Solutions Architect at ConvergeOne

Santa Paula, California, United States

Overview

Mark Soto is a Solutions Architect with 16 years of experience in the video communications industry, specializing in designing and implementing custom platform services. Colleagues describe him as an exceptional professional with deep expertise in Pexip, Zoom, Poly, and Cisco solutions. He holds an Associate of Science from ITT Technical Institute-Oxnard.

After a 14-year tenure with the company through its various acquisitions, his role was recently eliminated.

Personality Overview

Non-Confrontational

Consensus Focused

Optimistic

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Video Conferencing
His career focus for 16 years, spanning video conferencing rooms, devices, platforms, and peripherals.
Solutions Architecture
Works with customers and partners to design, implement, and support innovative and customized technology solutions to meet business goals.
Logitech VC Solutions
Shares content related to Logitech's video conferencing products, such as Logitech Sync for remote device management.

Media Appearances

Mark has no verified media appearances

Work History

8-2021
Solutions Architect at ConvergeOne
2-2016 - 10-2021
Technical Team Lead at Strategic Products and Services (SPS)
12-2014 - 12-2016
Converged Systems Engineer I, NOC Services at SPS - Strategic Products and Services
2-2012 - 10-2021
Technical Team Lead at ConvergeOne
1-2012 - 2-2015
Technical Services Engineer at Strategic Products and Services (SPS)

Education

2006 - 2008
Associate of Science (AS) from ITT Technical Institute-Oxnard
Education details unavailable from Ventura College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Santa Paula, California, United States Job Level : Mid-senior Designation : Solutions Architect at ConvergeOne
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Mark

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Mark take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Mark

Personality Compatibility


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