Martha Kalen

Questioner
DISC Type : c

Head, Strategic Partner Development at Global Atlantic Financial Group

Greater Hartford, United States

Overview

Martha has no verified overview

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Martha has no verified topics they care about

Media Appearances

Martha has no verified media appearances

Work History

10-2024
Head, Strategic Partner Development at Global Atlantic Financial Group
4-2023 - 10-2024
Chief of Staff at Global Atlantic Financial Group
10-2022 - 4-2023
Head, Enterprise Project Management Office at Covr Financial Technologies
1-2021 - 10-2022
Marketing and Strategic Accounts Manager at Covr Financial Technologies
6-2017 - 3-2020
Program Director at Launc[H]artford

Education

1993 - 1997
BA from College of the Holy Cross

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Hartford, United States Job Level : N/A Designation : Head, Strategic Partner Development at Global Atlantic Financial Group
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Insights For Selling To Martha

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martha is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Martha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Martha move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Martha take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Martha

Personality Compatibility


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