Martin Attock

Wildcard
DISC Type : isc

VP, Strategy & Revenue Growth, GB at Coca-Cola Europacific Partners

United Kingdom

Overview

Martin has no verified overview

Personality Overview

Friendly But Slow

Curious But Skeptical

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Martin has no verified topics they care about

Media Appearances

Martin has no verified media appearances

Work History

9-2023
VP, Strategy & Revenue Growth, GB at Coca-Cola Europacific Partners
6-2021 - 9-2023
VP, Commercial Development, GB at Coca-Cola Europacific Partners
10-2016 - 6-2021
Group Customer & RGM Director at Coca-Cola Europacific Partners
10-2013 - 9-2016
Group Revenue Growth Management Director at Coca-Cola Europacific Partners
11-2009 - 9-2013
Global Category Director at Reckitt Benckiser

Education

Master of Arts - MA from University of St Andrews
Education details unavailable from Fulneck

More Information

Social Presence :

Prographics :

Exp : 26 Location : United Kingdom Job Level : Senior Designation : VP, Strategy & Revenue Growth, GB at Coca-Cola Europacific Partners
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Martin

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Martin take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Martin

Personality Compatibility


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