Martin Sadler

Visionary
DISC Type : Ds

Director of Digital and Technology Services at Birmingham City Council

West Midlands, England, United Kingdom

Overview

Martin Sadler is the Director of Digital and Technology Services at Birmingham City Council, leading digital transformation efforts. An accomplished IT leader with experience across public health and government, he holds a BA in Economics from De Montfort University. Colleagues describe him as an excellent leader, driven, diligent, and proactive.

He is the author of "Aspirationally Idle, " a book on digital leadership, and created "The CIO Download, " a training workshop for IT leaders. Martin is passionate about fostering local talent, having co-founded #MidlandTechLeaders to celebrate and promote technical professionals in the region.

Unique fact: Martins book "Aspirationally Idle" outlines his philosophy for creating an IT service that runs so smoothly it allows the leader to be idle.

Personality Overview

Goal-Oriented

Objective Evaluator

Direct & Assertive

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Digital Transformation
As Director of Digital and Technology Services, he leads digital strategy for Birmingham City Council and previously drove cloud adoption and AI projects within the NHS.
IT Leadership
He created "The CIO Download" to train technology professionals in leadership and authored the book "Aspirationally Idle" as a guide for digital leaders.
AI in Public Services
He has led discussions on harnessing AI to transform public services, improve operational efficiency, and solve real-world problems for citizens.

Media Appearances

Martin has no verified media appearances

Work History

10-2024
Director of Digital and Technology Services at Birmingham City Council
5-2024
Author at Aspirationally Idle
8-2018
Leader at The CIO download - Training for IT leadership
9-2018 - 10-2024
Executive Director of Information Technology and Digital at Sandwell & West Birmingham NHS Trust
10-2018 - 12-2020
CIO at Sandwell & West Birmingham NHS Trust

Education

1990 - 1991
Post Graduate Certificate in Education from Lancaster University
1987 - 1990
BA Economics from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 4 Location : West Midlands, England, United Kingdom Job Level : Mid-senior Designation : Director of Digital and Technology Services at Birmingham City Council
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Martin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Martin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Martin

Personality Compatibility


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