Matanya Horowitz

Questioner
DISC Type : c

Founder & CTO at AMP

Boulder, Colorado, United States

Overview

Matanya Horowitz is the Founder and CTO of AMP, a company using AI and robotics to revolutionize the recycling industry. With a PhD from Caltech, his expertise spans deep learning, robotics, and industrial automation, driven by a mission to change the economics of material recovery.

Outside of his core work in recycling, Matanya has applied his engineering skills to unique projects. An early career venture involved the research and development of a dynamic rock climbing wall, pointing to an interest in creative, hands-on problem-solving and possibly the sport itself.

Interesting fact: Matanya was reportedly inspired to apply robotics to recycling after watching the Disney/Pixar movie WALL-E.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

AI in Recycling
He founded AMP with the explicit mission of using AI, deep learning, and robotics to solve the economic and efficiency challenges within the recycling industry.
Robotics & Automation
His entire career, from his PhD research at Caltech to founding AMP, is centered on advancing robotics and automation for complex industrial applications.
Actionable LLM Feedback
He recently highlighted the importance of providing actionable feedback to LLMs to make them reliable enough to be trusted with major software features.

Media Appearances

Matanya has no verified media appearances

Work History

11-2024
Founder & CTO at AMP
9-2014 - 11-2024
Founder & CEO at AMP
4-2010 - 12-2014
Graduate Fellow at California Institute of Technology
8-2009 - 1-2011
Engineer at Sheer Innovations
1-2009 - 4-2010
Research Assistant in Systems Biology at University of Colorado at Boulder

Education

2010 - 2014
Doctor of Philosophy from Caltech
2006 - 2010
Bachelor of Science from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : 19 Location : Boulder, Colorado, United States Job Level : Leadership Designation : Founder & CTO at AMP
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Insights For Selling To Matanya

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matanya is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Matanya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matanya move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Matanya take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Matanya

Personality Compatibility


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