Matt Percy in

Matt Percy

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Vice President, Business Transformation / SaaS at John Deere
📍 Chicago, Illinois, United States

Matt Percy is the Vice President of Solutions as a Service at John Deere, leading the companys initiatives in AI, robotics, and automation. With an MBA from Northwesterns Kellogg School, he is transitioning the iconic brand into a modern tech powerhouse after a long career at Microsoft, where he led subscription services for Xbox and marketing for Minecraft. His colleagues often describe him as passionate, results-oriented, and a sharp thinker.

Matt is passionate about building businesses that deliver significant results and make a positive global impact. He recently relocated with his family from Seattle to Chicago. He is also a sought-after speaker at technology and agricultural industry conferences, sharing his expertise on business transformation and innovation.

He has a unique background blending high-growth gaming subscriptions at Xbox with the transformation of a 180-year-old industrial brand through cutting-edge software and AI.

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Experience
12 Years
Current Role
Vice President, Business Transformation / SaaS
Job Level
Senior
Location
Chicago, Illinois, United States
Personality Overview

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Priorities

Topics Matt cares about

AI in Agriculture
He leads John Deere's initiatives in AI and robotics, frequently speaking on how technology creates unprecedented customer value and sustainability in farming.
SaaS Business Models
His current role is focused on building an "as a service" business to complement John Deere's traditional equipment, a topic he discusses at industry events.
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Career

Work history

4-2023
Vice President, Business Transformation / SaaS
John Deere
9-2020 - 4-2023
General Manager, Gaming Subscriptions Business Planning (Xbox Game Pass, Xbox Live Gold)
Microsoft
2-2017 - 8-2020
Senior Director, Gaming Subscriptions Business Planning (Xbox Game Pass, Xbox Live Gold)
Microsoft
3-2015 - 2-2017
Head of Marketing, Minecraft
Microsoft
7-2005 - 6-2007
Manager
Diamond Management & Technology Consultants
In the press

Media appearances

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Education
MBA
Northwestern University - Kellogg School of Management
MA
University of Chicago
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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