Matt Percy is the Vice President of Solutions as a Service at John Deere, leading the companys initiatives in AI, robotics, and automation. With an MBA from Northwesterns Kellogg School, he is transitioning the iconic brand into a modern tech powerhouse after a long career at Microsoft, where he led subscription services for Xbox and marketing for Minecraft. His colleagues often describe him as passionate, results-oriented, and a sharp thinker.
Matt is passionate about building businesses that deliver significant results and make a positive global impact. He recently relocated with his family from Seattle to Chicago. He is also a sought-after speaker at technology and agricultural industry conferences, sharing his expertise on business transformation and innovation.
He has a unique background blending high-growth gaming subscriptions at Xbox with the transformation of a 180-year-old industrial brand through cutting-edge software and AI.
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