Matt Percy

Trailblazer
DISC Type : ID

Vice President, Business Transformation / SaaS at John Deere

Chicago, Illinois, United States

Overview

Matt Percy is the Vice President of Solutions as a Service at John Deere, leading the companys initiatives in AI, robotics, and automation. With an MBA from Northwesterns Kellogg School, he is transitioning the iconic brand into a modern tech powerhouse after a long career at Microsoft, where he led subscription services for Xbox and marketing for Minecraft. His colleagues often describe him as passionate, results-oriented, and a sharp thinker.

Matt is passionate about building businesses that deliver significant results and make a positive global impact. He recently relocated with his family from Seattle to Chicago. He is also a sought-after speaker at technology and agricultural industry conferences, sharing his expertise on business transformation and innovation.

He has a unique background blending high-growth gaming subscriptions at Xbox with the transformation of a 180-year-old industrial brand through cutting-edge software and AI.

Personality Overview

Persuasive

Charismatic

Assertive

They are charming and can persuade others to support their decisions.  They prefer to ensure that they are in control of the situation. They are not against taking risks and can make tough decisions when required.


Topics They Care About

AI in Agriculture
He leads John Deere's initiatives in AI and robotics, frequently speaking on how technology creates unprecedented customer value and sustainability in farming.
SaaS Business Models
His current role is focused on building an "as a service" business to complement John Deere's traditional equipment, a topic he discusses at industry events.
Subscription Economy
Leveraging his experience from leading Xbox Game Pass, he is a keynote speaker on building cross-functional teams to deliver value in the subscription economy.

Media Appearances

Matt has no verified media appearances

Work History

4-2023
Vice President, Business Transformation / SaaS at John Deere
9-2020 - 4-2023
General Manager, Gaming Subscriptions Business Planning (Xbox Game Pass, Xbox Live Gold) at Microsoft
2-2017 - 8-2020
Senior Director, Gaming Subscriptions Business Planning (Xbox Game Pass, Xbox Live Gold) at Microsoft
3-2015 - 2-2017
Head of Marketing, Minecraft at Microsoft
7-2005 - 6-2007
Manager at Diamond Management & Technology Consultants

Education

MBA from Northwestern University - Kellogg School of Management
MA from University of Chicago

More Information

Social Presence :

Prographics :

Exp : 12 Location : Chicago, Illinois, United States Job Level : Senior Designation : Vice President, Business Transformation / SaaS at John Deere
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Address your competition clearly and confidently
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Matt

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Matt take some risk or not?

  • If necessary, they will be ready to take risks.

You And Matt

Personality Compatibility


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