Matt Williams

Pioneer
DISC Type : Ids

Head of Data Centre and Managed Service Provider Sales. at Zayo Europe

Greater Brighton and Hove Area, United Kingdom

Overview

Matt Williams is the Head of Data Centre and Managed Service Provider Sales at Zayo Europe, with 29 years of experience in IT and telecommunications. A graduate of the University of East London, he is a respected sales leader, described by colleagues as driven and professional, specializing in driving growth through innovation.

He believes that applying a structured process to sales has been a key success factor throughout his career.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Strategic Sales Process
Considers applying a structured process to sales as a key success factor in his career, emphasizing careful account and acquisition planning.
Data Centre & MSPs
His current role is leading the Data Centre and Managed Service Provider sales division for Zayo Europe, making it his primary professional focus.
Leadership & Coaching
Identifies as a "Leader, Coach, Change-Agent" and is praised by former colleagues for his top-class sales coaching and planning abilities.

Media Appearances

Matt explains who Zayo Europe is and how we service data centre .... Featured in YouTube

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Matt Williams, Director of Data Centres at Zayo Europe. Featured in YouTube

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Work History

1-2025
Head of Data Centre and Managed Service Provider Sales. at Zayo Europe
1-2024 - 12-2024
Advisory Board Member at Simplex Services
6-2019 - 9-2023
Managing Director EMEA at Telstra
9-2009 - 6-2019
Sales Director - Enterprise Accounts EMEA at Telstra
3-2009
UK Sales and Marketing Director at Easynet. a BSkyB company

Education

9-1992 - 6-1996
Bachelor's degree from University of East London

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Brighton and Hove Area, United Kingdom Job Level : Mid-senior Designation : Head of Data Centre and Managed Service Provider Sales. at Zayo Europe
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Matt

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are generally fast movers and can take quick decisions
  • Can Matt take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Matt

Personality Compatibility


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