Matthew Merridew

Examiner
DISC Type : sc

Category Buying Manager - Breakfast, Home Baking & Desserts at Tesco

London, England, United Kingdom

Overview

Matthew has no verified overview

Personality Overview

Unexpressive

Process Oriented

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Matthew has no verified topics they care about

Media Appearances

Matthew has no verified media appearances

Work History

4-2026
Category Buying Manager - Breakfast, Home Baking & Desserts at Tesco
3-2024 - 4-2026
Head of Category Planning - Central Europe at Tesco
1-2023 - 3-2024
Category Planning Manager - Meat, Fish, Poultry & Eggs at Tesco
6-2015 - 9-2015
Food Intern - BWS at Tesco PLC
7-2014 - 9-2014
Marketing Intern at Dualit

Education

2013 - 2016
Bachelor of Arts (BA) from The University of Sheffield
2010 - 2012
A Levels from The Weald School and Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : Middle Designation : Category Buying Manager - Breakfast, Home Baking & Desserts at Tesco
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Matthew

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Matthew take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Matthew

Personality Compatibility


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