Matthew Price

Observer
DISC Type : ci

Senior Director of Operations at Cavendish Farms

Lethbridge, Alberta, Canada

Overview

Matthew is a Senior Director of Operations at Cavendish Farms, overseeing performance across five processing facilities. His expertise spans operations management, manufacturing, and fostering safety, quality, and productivity.

He earned his Bachelor of Business Administration from the University of New Brunswick. Matthew actively engages with his team, frequently offering congratulations for achievements and promoting a positive work environment.

Matthew has spent his entire career at Cavendish Farms, demonstrating deep commitment to the food industry.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Operational Efficiency
As Senior Director of Operations, Matthew is responsible for driving efficiency and productivity across multiple manufacturing sites at Cavendish Farms.
Food Manufacturing
With extensive experience from Production Manager to Senior Director, Matthew has a deep understanding of food and beverage production processes.
Team Leadership
Matthew's posts often recognize team achievements and he emphasizes providing guidance and support to his teams to achieve goals.

Media Appearances

Matthew has no verified media appearances

Work History

8-2025
Senior Director of Operations at Cavendish Farms
3-2023 - 8-2025
Director of Operations at Cavendish Farms
8-2022 - 3-2023
Director of Special Projects at Cavendish Farms
1-2020 - 9-2022
Director Of Operations at Cavendish Farms
2-2015 - 1-2020
Production Manager at Cavendish Farms

Education

1998 - 2002
Bachelor of Business Administration from University of New Brunswick

More Information

Social Presence :

Prographics :

Exp : N/A Location : Lethbridge, Alberta, Canada Job Level : N/A Designation : Senior Director of Operations at Cavendish Farms
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Matthew

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Matthew take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Matthew

Personality Compatibility


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